#PHONETOPIA

Acting as a sequel to Invisible NY rooted in Visible’s hometown of Denver, #PHONETOPIA was pretty on the nose about what it was. In a good way, I hope. The tone was upfront about being an experiential marketing ploy to get you to take photos for Instragram and switch to the service. That didn’t mean it couldn’t be fun - it was. We went through countless fake food selects, enough Klein Blue proofs to make my eyes bleed, and a “this isn’t an airplane” moment, but the result was probably worth it.


Experiential Installation & Concert series 2019
Creative Direction, Experiential Design, Programming

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