THINGMADE
THINGMADE was started as an outlet for Madwell designers to pour some of their excess creative energies into, at least whatever wasn’t sucked up by client work. We incubated the entire business, from brand ID to figuring out what COGS meant, in-house. I oversaw the art direction, promotion, and product development for the brand.
Oh, and we collaborated with Susan Kare on a few pieces.
Website and identity, product series 2015+
Creative Direction, Industrial Design, Photography & Video
Personal Flotation Device (PFD)
Combination ice cream scoop/bottle opener designed for emergency ice cream floatation. Conveniently also reduces the number of items in your kitchen drawer from 349 to 348.
