404 Store Not Found
Visible is a phone service with no physical location - all points of contact happen through their app. For the company, this translates to cost savings due to the lack of brick-and-mortar storefronts, and for the user, it means less dead-eyed human interaction. I searched for a way to convey this point in a physical format in the simplest way possible, and came up with the BSoD (and Visible) blue 404 Stores.
Outdoor media 2018
Creative Direction, Design Direction
Fremont Ave, Seattle
Grand St, BK
Downtown LA
Larimer Street, Denver