InVisible NY
Visible, an incubated MVNO by Verizon, launched in a crowded market with a refreshing desire to be, in many ways, an antithesis to their parent brand: nimble, adventurous, and blue. For their coming out party, Madwell architected a 5 week Experiential event with multiple interactive rooms and a series of live performances, all within a 2,500 sqft warehouse in SoHo. Lizzo lovingly referred to performing on the stage we built as “dancing on a piece of bubble gum.” Also, A$AP Ferg shot a video in the space.
Experiential Installation & Concert series 2018
Creative Direction, Experiential Design
